Although fully-automated vehicles that do not require a human driver are expected to be about 10 years away from production, the incremental systems that are necessary as foundations for self-driving cars should make their way into production in a much shorter time frame. The desire to reduce injuries and deaths resulting from traffic accidents and the potential to reduce overall energy use represent the biggest factors behind vehicle automation. However, reliability and security, as well as liability issues, pose major barriers to the adoption of autonomous driving. Over the past decade, though, advanced driver assistance systems (ADAS) have begun to rapidly spread from high-end luxury cars to more affordable, high-volume models. By 2020, manufacturers are expected to offer enhanced self-driving capability that includes the ability to change lanes and follow simple directions from a navigation system. Drivers will still need to monitor progress and be prepared to take over when the traffic situation gets too complex. Truly driverless cars are expected by 2025, but this date will depend on legislative changes as well as consistent improvements in technology.
In order to determine the leaders, Navigant Research examined the strategy and execution of 18 global vehicle manufacturers that are involved in the emerging autonomous vehicle market (other companies such as Google were not included in the study). These manufacturers were rated on 12 criteria: vision, go-to-market strategy, partnerships, production strategy, technology, geographic reach, sales, marketing and distribution, product capability, product quality and reliability, product portfolio, pricing and company commitment.
Based on Navigant’s analysis, here are the top 10 manufacturers:
- General Motors
(Photo: Dollar Photo Club)